About
Find out more about the needs and requirements of audience engaging entertainment. Working with stars and winning awards.
Find out more about the needs and requirements of audience engaging entertainment. Working with stars and winning awards.
Benefits
What are the benefits of using an experienced writer, producer or director?
Experienced writers, producers and directors know how to develop a connection with their audience. They develop their techniques as audiences evolve across new and challenging digital platforms. In a world flooded with video content it’s more important than ever to make films which connect on an emotional level. Even copy for SEO and analytics needs to be built around phrases which will evoke an impact. Cinematic images can only go so far, then you need to say something which will hook a viewer, take them on a journey.
Credentials
What are your credentials?
To work at the highest level in the film, TV and commercial industries you need to study with the best - Central St Martins, The Royal College of Art and The University of Southern California. Be taught by professors and professionals who schooled Lucas, Spielberg and Singleton. You also have to work with professionals who work on a daily basis for international brands, digital channels and broadcasters who are at the leading edge.
Success
What does success look like?
Box office, commercial sales and awards. Start with the Oscars, get shortlisted for your breakthrough short film. Win at Chicago and San Francisco for longer formats and achieve cult status and box offices numbers in the feature industry. When it comes to commercial and digital it’s even easier to measure success, as the combination of metrics and advertising revenue are instant indicators. But the best stories have to be: the commercial which spurned its own viral campaign; or the client who calls because their advert was so successful supermarket shelves were stripped bare.
Connect
How does success in cinema connect to commercial and digital sales?
Digital overtook broadcast a long time ago, winning at metric and views. But what digital content producers and distributers still need to realise is new media solutions are great at targeting, but they lack the old school emotional connection we’re all looking for. It’s the difference between gossip and conversation: gossip gets an instant reaction, it’s an attention grabber, but it cannot sustain like a well structured ongoing conversation? It’s the difference between a one-offs and a seven part series.
Variety: “Absolutely charming, unabashedly offbeat Blue Juice drew enthused reactions at a packed screening - a quirky comedy set to do strong indie business.”
D3O: Carl very quickly understood our brand. By doing so, Carl… provided thought provoking communication solutions.”
Vimeo on Demand: “Great to see Brain Cox, Succession and Red Dragon, as the father of a garrulous teenager in what is definitely one of the best short films ever made. “
Working together
How do we work together?
Conversation, collaboration and development. Being a team player has always been the objective, it’s the difference between being an artist and being a filmmaker. Directors need to work with teams in their hundreds, be able to converse with a multitude of disciplines, to understand emotional needs onscreen and off. Telling an actor to stand over there won’t get the same performance as discussing where they should stand and how that might make them feel. Everything needs to connect on an emotional level.
But the easiest way is to… get in touch